Digiday Programmatic Selling Strategies: Navigating identity, deals and making the most of CTV and video
The consumer shopping journey is increasingly fragmented, spanning devices and environments, and identifying consumers is a perennial challenge for marketers. Additionally, data privacy regulations continue to expand, making the marketing team’s challenges even more complex.
To succeed within the programmatic landscape, marketers — and programmatic sellers — must understand the impact of an ever more complicated terrain, a stricter regulatory ecosystem and all the consumer behavior changes that come with them. Furthermore, they’re working to navigate CTV and video as advertising within those channels also leans heavily into programmatic.
In this sponsored virtual forum, on November 16 at 1 p.m. ET, hosted by Jim Cooper, editor-in-chief at Digiday, and produced in partnership with U of Digital, a host of marketing experts will unpack marketers’ strategies across their programmatic campaigns in 2024.
Register for this live forum to learn more about:
• How programmatic advertising is changing to more sophisticated content
• The ins and outs of programmatic selling
• The strategies, trends and challenges of CTV versus linear TV campaigns
• What programmatic is achieving in the quest for a unified customer view
In an era where data drives decisions, and personalization reigns supreme, identity resolutions have emerged as a cornerstone of successful programmatic advertising. Join us for a deep dive into the world of identity resolution and its indispensable role in enhancing campaign precision and effectiveness. In this session, we will demystify connecting fragmented user data across devices and platforms, enabling advertisers to engage with their audiences more intelligently. We’ll explore the challenges and solutions in the quest for a unified customer view, examining privacy concerns and regulatory compliance in this data-centric landscape.
PRIVACY AND IDENTITY EXPERT
As the programmatic advertising space continues to evolve, there are crucial things sellers must know to compete for advertiser dollars and deliver successful campaigns. From a nuanced understanding of identity and its impact to targeting audiences with CTV and video formats — all while keeping privacy central at every step — this session with U of Digital dives into the essentials of successful programmatic selling in 2024.
U OF DIGITAL
The convergence of traditional linear and connected TV has ushered in a new era of programmatic inventory. In this session, delve into the strategies, trends and challenges of CTV versus linear TV campaigns. Explore how data-driven targeting and automation are reshaping how advertisers reach their audiences across each platform and the intricacies of audience segmentation, ad personalization and dynamic programmatic approaches.
ASSOCIATE DIRECTOR, ADTECH ECOSYSTEMS
When we think of programmatic, we must consider it a maturing media channel. Audiences no longer see the traditional programmatic ads to which the industry is accustomed; instead, programmatic creative represents increasingly sophisticated content. In this session, learn how infrastructure changes will support audience demand in the programmatic advertising space.
LIONESS STRATEGIES LLC
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