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Publicis and The Trade Desk settle their dispute, but tell no one why
Media
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Special Projects
Digiday+ Research
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20190
Results for ‘ markets’
Business of TV
The upfront market is only now picking up steam, as buyers push pricing rollbacks on streamers
July 1, 2024
Member Exclusive
Media Buying Briefing: A tale of two reports (on media agencies)
November 18, 2024
The Business of AI
With ‘Charlie,’ Pfizer is building a new generative AI platform for pharma marketing
February 22, 2024
Marketing on Platforms
X boasts 8 billion daily video views as it pushes to become video-first
May 15, 2024
Brands in Culture
Is this Barbie world actually fantastic? Marketers question whether the movie marketing is oversaturated
July 14, 2023
Member Exclusive
Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend
April 4, 2024
Member Exclusive
Marketing Briefing: Why marketers have expanded Black Friday and Cyber Monday way beyond the confines of the holiday weekend
November 7, 2023
Agency Culture
Why multicultural needs to be part of general marketing investments, especially for Gen Z
April 2, 2024
Digiday @ Advertising Week
Omnicom study IDs five levels of consumer-privacy concerns, and builds a playbook out of it
October 9, 2024
Gaming & Esports
Why JOGO is spending millions of dollars to publish ‘AAA’ games on Fortnite Creative
October 25, 2024
Sponsored
Google’s delays aside, why marketers can’t pause post-cookie planning
June 24, 2024
Sponsored
Playbook: The e-commerce marketer’s guide to auditing and refining the martech stack
March 29, 2024
Content & Commerce
Influencer marketing firm Captiv8 looks to grow social commerce with brand storefront offering
June 21, 2024
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