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20190 Results for ‘ markets’

Member Exclusive

Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators

October 22, 2024
Retail Revolution

‘Are you spending my money wisely?’: Marketers get creative to address RMN transparency questions

October 21, 2024
The Creator Economy

As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creators

April 19, 2024
Retail Revolution

Retailers are making a play for brand dollars, but advertisers aren’t convinced just yet

December 4, 2024
Evolving Agencies

Why media agencies are developing finance-based marketing and business intelligence expertise

July 10, 2024
Digiday Programmatic Marketing Summit

‘We have to test or you’re dead next year’: Overheard at the Digiday Programmatic Marketing Summit

December 6, 2023
Marketing on Platforms

Marketers are calmer about TikTok’s future in the U.S. — even as its ads team thins out

April 1, 2025
Member Exclusive

Media Buying Briefing: Agencies create full-time roles for creators as ‘pirates’ of marketing

August 26, 2024
Marketing on Platforms

Here are the cases for and against AI agents

January 10, 2025
Member Exclusive

Future of TV Briefing: Streaming’s programmatic ad market prepares for ‘tsunami of supply’ from live sports

January 29, 2025
Gaming & Esports

How brands from Walmart to L’Oreal are stepping up their game in Roblox in 2024

August 22, 2024
Member Exclusive

Digiday+ Research: A definitive ranking of brands’ and agencies’ marketing channels, where social reigns supreme

February 23, 2024
Gaming & Esports

Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences

July 10, 2024

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