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4206 Results for ‘ email’

Marketing on Platforms

Why OnStar spends 90% of its ad budget on addressable digital media

December 19, 2022
Sponsored

How agencies’ relationships with RMNs are continuing to evolve in 2023

May 31, 2023
The Programmatic Publisher

Amazon grants reprieve to ad tech partners in APS’ ongoing pricing saga

May 1, 2023
Member Exclusive

Marketing Briefing: As clients manage a difficult year, ghosting normalization leaves some agencies without answers

November 21, 2023
Subscriptions

The New York Times Cooking is letting readers taste test recipes over text to drive subscriptions

June 23, 2023
Member Exclusive

Future of TV Briefing: Why the CTV ad industry still needs to wean itself off the IP address

December 13, 2023
Sponsored

The new face of TikTok and CTV video testing strategies in 2023

December 21, 2022
Content & Commerce

Video commerce platform Firework tests generative AI with The Fresh Market

May 8, 2023
Life Beyond the Cookie

Acxiom’s CEO on why everything’s an ad network now, and what that means

December 8, 2022
Data Regulation

How the European Commission’s new antitrust case against Google could break up its adtech business

June 15, 2023
Experimental Channels

Why advertisers are still making space for experimental budgets even with economic uncertainty

February 3, 2023
Sponsored

How clean rooms are helping marketers’ identity resolution efforts

October 27, 2022
Managing Through Crisis

Criteo adds to the ongoing wave of ad tech layoffs

February 21, 2023

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