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11830 Results for ‘ digital marketing’

Life Beyond the Cookie

‘Considerably less ready’: Marketers’ post-cookie preparedness has dropped by 23% since 2022

June 25, 2024
Member Exclusive

Media Buying Briefing: Agencies create full-time roles for creators as ‘pirates’ of marketing

August 26, 2024
Member Exclusive

Media Buying Briefing: What will Meta’s and YouTube’s legal losses mean for the marketplace?

March 30, 2026
Sponsored

How the convergence of sports and streaming creates opportunities for platforms and advertisers

August 21, 2024
The 2024 Notebook

Bold call: Linear TV has passed the point of no return

January 3, 2024
Member Exclusive

Media Briefing: Publishers use proprietary research to pitch prospective advertisers

March 14, 2024
Marketing on Platforms

DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech

July 9, 2024
Content & Commerce

‘The juice is not always worth the squeeze’: Publishers evaluate cost-per-click pricing models in their commerce businesses

June 27, 2022
Sponsored

The diminishing returns of scale and a return to quality

December 3, 2024
Evolving Agencies

Gale immerses clients into social beyond just media buys — will it pay off?

August 30, 2024
Digiday Awards

PATRÓN Tequila, Vaseline and Burger King are shortlisted for the 2024 Future Leader Awards

June 11, 2024
Member Exclusive

Future of TV Briefing: A Q&A with Roku’s Sarah Harms about streaming ad measurement

February 19, 2025
The Business of AI

Brands are seeing an influx of traffic from ChatGPT and Google Gemini

January 15, 2025

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