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2969 Results for ‘ content creators’

Super Bowl

How Taylor Swift lit up advertisers’ Super Bowl playbooks

February 7, 2024
Member Exclusive

Media Buying Briefing: The upfront season! Can’t live with ’em, can’t so easily change ’em

April 8, 2024
Member Exclusive

Media Buying Briefing: Media agencies embrace B2B and blend it with consumer-facing campaigns

July 11, 2022
Member Exclusive

Future of TV Briefing: How the future of TV has shaken out so far in 2023

July 5, 2023
Member Exclusive

Marketing Briefing: How the meaning of ‘viral’ has changed with social media fragmentation, overuse of the word

December 5, 2023
Google on Trial

AI Briefing: How Google and DOJ’s latest antitrust arguments address AI

November 11, 2024
Member Exclusive

Media Briefing: A mixed first quarter for publishers’ ad revenue

May 18, 2023
Beyond Ads

How contraceptive brands are increasing online advertising since SCOTUS overturned Roe v. Wade

August 10, 2022
Brands in Culture

Crayola looks to increase its presence on social media by creating 40 videos a month

November 6, 2023
Gaming & Esports

Why Unity is using its new AI platforms to become more accessible to brands and agencies

June 27, 2023
Member Exclusive

Future of TV Briefing: Short-form video rev-share options mount but have yet to amount to much

May 10, 2023
Audio Anywhere

Podcast ad revenue growth slows, but networks and ad platforms pitch new content and ad buying tools at IAB Podcast Upfront

May 10, 2024
Gaming & Esports

How Call of Duty League teams are using the return of in-person events to generate brand interest

April 1, 2022

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