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19946 Results for ‘ brands’

The Business of AI

AI agent developers have become adland’s in-demand role

November 10, 2025
The Business of AI

Agencies create specialist units to help marketers solve for AI search gatekeepers

July 3, 2025
Sponsored

WTF is an incentives marketing strategy? | How brands are merging loyalty programs and promotions to build long-term customer value

December 9, 2025
Sponsored

Why brands are relying on multi-screen attribution insights

May 23, 2024
Strategizing for the Future

Danone takes cues from pharma marketing as GLP-1 changes American appetites

May 23, 2025
Brand Safety

Should marketers ask harder questions of their brand safety and ad verification partners?

November 6, 2024
Member Exclusive

Media Buying Briefing: iProspect adds brand-building powers to its performance reputation

March 10, 2025
Experimental Channels

Sprite’s heat-activated digital billboards suggest a future spot for OOH in the media mix

June 20, 2025
Retail Media Rewritten

Inside the C-Suite: Anthropologie launches Maeve as a new brand using influencers, TikTok and (of course) Substack

August 4, 2025
AI Revenue Generation

Overheard at the Digiday AI Marketing Strategies event

February 12, 2026
Gaming & Esports

The era of the in-depth brand and gaming creator partnership has arrived

July 12, 2024
Gaming & Esports

Why Riot Games is leaning into DEI as other brands pull away

September 4, 2024
The Programmatic Marketer

Scope3 aims to upend ad tech with an ‘agentic platform’ for ‘effective, responsible advertising’

March 13, 2025

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