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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    19944 Results for ‘ brands’
  • Digiday Awards

    T Brand Studio, Dagne Dover and ShopMy are shortlisted for the 2025 Future Leader Awards

    May 27, 2025
  • A graphic image of green lines that form a funnel. This represents using omnichannel marketing to connect with consumers throughout the customer journey.
    Sponsored

    How to leverage an omnichannel advertising approach to turn brand awareness into loyal customers

    January 3, 2025
  • AI Revenue Generation

    Inside Estée Lauder’s $14 billion reset: AI, brand trouble and a travel retail retreat

    August 22, 2025
  • The Creator Economy

    Creators fear that cheap, scalable AI talent might soon come for their paychecks

    October 6, 2025
  • The Creator Economy

    Teen creators jumpstart careers by selling clothes online and getting brand sponsorships

    January 2, 2025
  • The Programmatic Marketer

    Lego is building out an in-house programmatic team

    February 4, 2026
  • Marketing on Platforms

    Some TikTok Shop sellers pull back as the platform moves to end independent shipping in the U.S.

    January 29, 2026
  • Gaming & Esports

    Car brands from BMW to Volkswagen lean into in-car gaming

    August 29, 2024
  • Member Exclusive

    Pitch deck: X leans on AI and performance in a bid to win ad dollars

    May 19, 2026
  • The Sports Marketing Playbook

    Ally wants influence over women’s sports media deals — not just sponsorships

    May 15, 2026
  • Navigating Economic Instability

    Tariff-hit brands cut back on customer service reps and turn to AI chatbots to cut costs

    August 8, 2025
  • Brands in Culture

    How Ben & Jerry’s has found the balance between activism and advertising

    September 4, 2024
  • Marketing on Platforms

    Meet the company helping creators and brands reach audiences in China

    August 23, 2024
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