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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    19944 Results for ‘ brands’
  • Marketing on Platforms

    Brands prepare for more shoppers to buy from their phones this holiday season

    November 13, 2024
  • The Creator Economy

    Some B2B marketers are banking on their own employees to create content for their brands

    March 27, 2025
  • Sponsored

    Brands are rethinking their CTV strategies as the channel matures

    May 15, 2024
  • political chaos
    Brand Safety

    How fashion and beauty brand founders are responding to Trump’s re-election

    November 11, 2024
  • The Creator Economy

    Top Roblox creators don’t view brand deals as a significant revenue stream

    March 25, 2025
  • Brands in Culture

    Mythbusted: American Eagle and Dunkin’ and the risk of ignoring cultural context in ads

    August 1, 2025
  • The Creator Economy

    AI influencer discovery tools are changing how agencies cast creators

    March 30, 2026
  • Member Exclusive

    Future of TV Briefing: Brands are spending more to advertise creators’ content, making usage rights a focal point

    January 14, 2026
  • Member Exclusive

    Media Buying Briefing: How Acadia is winning over creative work as well as media

    June 16, 2025
  • Navigating Economic Instability

    New partnerships, marketing fuel BNPL’s holiday surge

    December 15, 2025
  • Gaming & Esports

    With a ban on the horizon, TikTok creators are changing their approach to brand partnership contracts

    January 8, 2025
  • Brands in Culture

    How Domino’s CMO Kate Trumbull navigates inflation and reviving the brand

    January 7, 2025
  • Brand Safety

    How ‘The Godfather of ad tech’ aims to ‘reimagine’ brand safety and challenge the status quo

    March 13, 2025
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