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    3007 Results for ‘ analytics’
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    The Programmatic Marketer

    ‘Inaccurate and inflammatory’: Google moves to have Texas AG-led antitrust case dismissed

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    How Harvard University’s Division of Continuing Education uses marketing analytics to drive growth in the midst of a pandemic

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    Member Exclusive

    Marketing Briefing: Marketers are eyeing in-housing once again with 44% of CMOs planning to move more work in-house in 2022

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    Marketing on Platforms

    ‘Everything will be home-centric’: How Walmart is using interior design to tap into TikTok’s Gen Z audience

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    ‘Stamp out cultural biases’: How return-to-office strategies differ around the world

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    Media Buying Briefing: Engine’s global CEO explains how downsizing led to newfound growth

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    Marketing on Platforms

    Cheat Sheet: What Facebook’s decision to nix Advanced Mobile Measurement means for marketers

    August 6, 2021
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    Report: Preparing for cookieless audience addressability

    May 12, 2021
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    Member Exclusive

    Future of TV Briefing: Ad-supported streaming enters the broadcast era

    May 4, 2022
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    Digiday+ Research: Unpacking the ad features — targeting, tech and beyond — of ad-supported streaming services

    April 27, 2023
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    Media

    Axios has made $1M in revenue from its eight-month-old software licensing business

    October 14, 2021
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    Member Exclusive

    Digiday+ Research: A guide to the top 10 ID alternatives for publishers

    June 9, 2022
  • first party data
    Member Exclusive

    Media Briefing: Publishers like Gannett are using micro-surveys to amass audience data

    June 9, 2022
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