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3004 Results for ‘ analytics’

Member Exclusive

Media Buying Briefing: Debating the value of open-exchange programmatic vs. PMPs

June 12, 2023
Member Exclusive

Media Buying Briefing: How agencies are holding themselves accountable to DEI initiatives

March 11, 2024
Member Exclusive

Media Buying Briefing: What holding companies’ 2023 earnings (so far) tell us about their future

February 12, 2024
Publishing in the Platform Era

Publishers reckon with declining Facebook referral traffic as the platform pulls away from news

October 4, 2023
Business of TV

Study finds open programmatic CTV ad spend slows for the first time in years

June 14, 2023
Sponsored

Why pharma marketers are leaning into impression-based TV buying

July 12, 2023
Sponsored

How advertisers are leveraging omnichannel attribution and measurement to power CTV

March 24, 2023
The Programmatic Publisher

How Salon, TVTropes and Snopes improved programmatic CPMs with traffic shaping

June 27, 2023
Member Exclusive

Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment

March 5, 2024
Looking Back/Ahead to 2024

Here’s what marketers are wishing for this holiday season

December 19, 2023
Member Exclusive

Digiday+ Research: How ad-supported streaming services stack up for marketers, from Amazon to YouTube

March 13, 2025
Future of Measurement

CreatorIQ develops metrics showing the return on influencer marketing

July 12, 2023
Life Beyond the Cookie

‘There is movement now’: Advertisers cautiously step into Google’s Chrome’s cookieless era with the Privacy Sandbox

January 23, 2024

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