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3003 Results for ‘ analytics’

Life Beyond the Cookie

‘Dragging on for too long’: Ad execs sound off on the beginning of the end of third-party cookies in Google’s Chrome

January 8, 2024
Sponsored

Google Exchange’s competition with emerging players presents opportunities for publishers

September 18, 2023
Sponsored

The state of identity: Evolving approaches to targeting, measurement and transparency

December 16, 2025
Life Beyond the Cookie

Though cookie alternatives are out there, agencies have their issues with them all

February 5, 2024
WTF Series

WTF is Google’s Protected Audience?

December 4, 2023
Life Beyond the Cookie

Advertisers slowly acknowledge that measurement, not targeting, might be the bigger cookie deprecation challenge

March 5, 2024
Navigating Economic Instability

Ad market braces for M&A surge

June 3, 2024
Business of TV

With lingering YouTube issues, Google battles broader reputational challenges from agencies

September 6, 2023
Member Exclusive

Marketing Briefing: Marketers appreciate the ‘legroom’ for tests with Google’s latest cookie delay

April 30, 2024
Member Exclusive

Media Buying Briefing: Influencer agencies expand into talent management to reach more creators

September 30, 2024
The Business of AI

AI Briefing: FTC and Congress put pressure on AI giants as GenAI misinformation spreads

January 29, 2024
Member Exclusive

Media Briefing: Overheard at the Digiday Publishing Summit, September 2024 edition

September 26, 2024
Life Beyond the Cookie

Google’s third-party cookie saga: theories, hot takes and controversies unveiled

April 26, 2024

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