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12802
Results for ‘ agencies’
Brands in Culture
The in-house entertainment studio is having its social media team moment
March 11, 2026
Evolving Agencies
Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
December 12, 2024
Strategizing for the Future
Coca-Cola quietly considers moving its North American media out of WPP
March 7, 2025
The Business of AI
Influencer agency Billion Dollar Boy creates new unit for emerging tech — like generative AI
November 21, 2023
Sponsored
Brands and agencies are turning to attention metrics to drive better business outcomes
August 23, 2023
Retail Revolution
Chasing U.S. growth, Tony’s Chocolonely focuses on a retail media and social blend
December 11, 2024
Marketing on Platforms
Philadelphia Cream Cheese pulls dollars from search – people aren’t Googling ‘cream cheese’
March 25, 2026
The Business of AI
Brandtech’s Pencil unit makes use of Google’s Veo 2 tech to craft AI content in hours, not weeks
April 10, 2025
The Programmatic Marketer
The Trade Desk missed its revenue target for the first time, here’s how CEO Jeff Green pledged to fix it
February 12, 2025
Agency Culture
Omnicom’s acquisition of IPG could usher in a new, inevitable M&A wave
December 10, 2024
Retail Revolution
‘There’s a point of diminishing returns’: Why retail media’s reckoning is said to be on the horizon
September 19, 2024
Sponsored
What is a media execution partner, and how agencies benefit from one
August 21, 2023
Sponsored
The state of data-driven decision-making for CPG brands: How marketers are finding the clearest data signals to maximize advertising effectiveness
February 24, 2025
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