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12796 Results for ‘ agencies’

The Creator Economy

Brands and influencers are not including intellectual property clauses addressing AI in their deals

November 10, 2025
Future of Measurement

Attention metrics step forward in guidelines — as their value is questioned

September 4, 2024
Evolving Agencies

Coca-Cola grants vote of confidence to WPP with Open X renewal

May 21, 2025
Member Exclusive

Media Buying Briefing: A look at agencies’ holiday spending strategies this year

November 27, 2023
The Creator Economy

Roblox faces growing pains as marketers start to demand more ad transparency

June 3, 2025
The 2026 Notebook

What does media spend look like for 2026? It could be worse — and it might be

January 8, 2026
Member Exclusive

Future of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this year

May 21, 2025
The 2024 Notebook

What influencer agencies are watching in 2024: paid media, virtual influencers and commerce

January 4, 2024
The Creator Economy

Visa extends its reach into the creator economy’s liquidity crunch

December 2, 2025
The Creator Economy

‘Some brands will continue to take liberties’: Confessions of an influencer marketer on brands misusing creator content

August 25, 2025
The Business of AI

Why media agency execs are attending tech shows in greater numbers as AI disrupts their businesses

March 20, 2024
Future of Measurement

Nielsen enhances its cross-platform offering with attention metrics from Adelaide

October 7, 2025
Member Exclusive

Media Buying Briefing: Influencer agencies prep worst-case scenarios if TikTok gets banned

March 18, 2024

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