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Special Projects
Digiday+ Research
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12796
Results for ‘ agencies’
Evolving Agencies
After tough 2024 and a Q1 revenue fall, what do clients want from GroupM?
May 5, 2025
Marketing on Platforms
Amazon reverses its Google Shopping retreat, making life harder for performance buyers
August 29, 2025
The Business of AI
‘It’s like Google all over again’: What OpenAI’s Instant Checkout signals about conversational commerce
October 3, 2025
Digiday @ CES
‘Less pitching, more listening’: What Amazon is really doing at CES
January 5, 2026
The Programmatic Marketer
Amazon courts media buyers with loss-leader tactics to compete with other major DSPs
April 2, 2025
Member Exclusive
Future of TV Briefing: Netflix’s in-house ad platform launch has led some advertisers to double spend
February 25, 2026
The Business of AI
Generative AI sparks brand safety concerns marketers know all too well
July 18, 2025
The Creator Economy
Publicis acquisition signals that creator M&A is not slowing down in 2025
February 20, 2025
Managing Through Crisis
How brands shifted marketing and media strategies through year of tariffs
December 23, 2025
Marketing on Platforms
TikTok after the legal fight and why it’s coming for Meta’s ad dollars
March 10, 2026
Retail Revolution
How advertisers are grappling with the influx of retail media networks
November 7, 2023
Zero-click Future
As industry anticipates AI search ads, buyers scrutinize Google’s AI Max
December 11, 2025
The Business of AI
With AI backlash building, marketers reconsider their approach
February 12, 2026
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