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20546 Results for ‘ ads’

Member Exclusive

Marketing Briefing: The case for and against Omnicom acquiring IPG

December 10, 2024
Navigating Economic Instability

A closer look at what’s driving (and will continue to drive) M&A in ad tech in 2024

April 5, 2024
Member Exclusive

Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend

April 4, 2024
The Programmatic Marketer

Coca-Cola commits to ‘critical’ open web advertising through curation

September 12, 2024
Content & Commerce

AI powers another quarter as Google, Snap and Reddit report Q3 results

October 30, 2024
The Business of AI

Updated: DoubleVerify report, Ad fraud schemes using generative AI will increase in scale, sophistication

June 18, 2024
Marketing on Platforms

Buyers hope a proposed tariff on Chinese goods will disrupt the Temu and Shein ad blitz and lower Meta CPMs

September 18, 2024
Retail Revolution

The Home Depot rebrands its retail media network in pitch for ad dollars

March 29, 2024
Member Exclusive

Research Briefing: The Cut expands as publishers overall increase ad products

February 15, 2024
The Programmatic Publisher

Apple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack

September 18, 2023
Member Exclusive

Media Briefing: News publishers prep for possible ad slumps as election season nears

May 9, 2024
Content & Commerce

Perplexity faces new legal pressure even as it attempts to win over publishers and advertisers

October 24, 2024
Sponsored

Media brands are leveraging content catalogs and driving ad revenue with linear channels

March 27, 2024

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