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20541 Results for ‘ ads’

Retail Media Rewritten

Why Ace Hardware believes its RMN can be a late-stage competitor — without ‘homegrowing anything’

August 27, 2025
The Programmatic Marketer

Ad tech vendor Colossus faces scrutiny for alleged mismanaging IDs

May 16, 2024
WTF Series

WTF is attribution modeling?

March 4, 2025
Super Bowl

Fox’s final offer to advertisers: $500K for a :15 ad during the Super Bowl — on Tubi

February 7, 2025
The Creator Economy

Roblox marketplace competition over how ads are purchased led at least three brands to reconsider their spend

April 23, 2025
Strategizing for the Future

AdTechChat organizers manage grievances amid fallout of controversial Xmas party

December 13, 2024
Marketing on Platforms

‘An influential seat at the table’: Why Target’s retail media business Roundel is one of the first to test ChatGPT ads

February 17, 2026
Sponsored

As video investment increases, mobile in-game video ads are on the rise

June 27, 2024
The Programmatic Marketer

Amid green shoots of recovery in ad tech investment, a note of caution is warranted

October 15, 2024
The Programmatic Publisher

Netflix readies pan-European rollout of its in-house ad tech amid pricing competition

February 10, 2025
The Creator Economy

How YouTube Shorts revenue compares to long-form video revenue for creators

February 25, 2025
Digiday+ Pitch Decks

How NBCU is pursuing ad dollars around this year’s Olympics

June 26, 2024
The Programmatic Marketer

Untangling TTD’s DDT (Dominance Distress Trauma)

October 8, 2024

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