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15971 Results for ‘ Platform-A’

The Sports Marketing Playbook

Amazon positions NBA rights and live sports portfolio as a lure for its broader ads business

May 13, 2025
Evolving Agencies

Known quietly grades the work of bigger agencies as it tries to empower the word ‘agency’

June 12, 2025
Marketing on Platforms

As TikTok rolls out Smart+, marketers grapple with AI’s advertising puzzle

October 15, 2024
The Business of AI

How Walmart is evolving its data analytics platform to reflect an AI-driven focus

October 18, 2024
Gaming & Esports

Twitch streamers lament likely loss of TikTok as an audience referral engine

January 17, 2025
The Confessions

Confessions of a performance marketing ad buyer on ‘uptick’ in platforms’ ad rejections amid election advertising

August 26, 2024
The Creator Economy

Brands turn to Discord servers as a means to reach niche influencer channels in their own ‘communities’

September 15, 2025
Marketing on Platforms

Despite the uncertainty, some advertisers like Coca-Cola and Comcast have increased their TikTok spend this year

April 2, 2025
Member Exclusive

Pitch deck: Here’s how Amazon has been selling its DSP so far this year

May 30, 2025
The Creator Economy

Creators are ‘doubling’ their rates as they capitalize on brands’ growing interest

August 4, 2025
Marketing on Platforms

TikTok ad execs are finally talking — just enough to keep Q4 intact

October 22, 2025
Marketing on Platforms

Two years post acquisition, and X’s relationship with advertisers has never been more complex

October 28, 2024
Brand Safety

In wake of Meta moderation shift, advertisers have accepted new status quo: brand safety is a myth

January 31, 2025

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