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8662 Results for ‘ Marketing Strategy’

Strategizing for the Future

Mod Op makes its largest agency acquisition as it expands AI, creative services

July 18, 2024
Digiday @ CES

CES Briefing: Ad industry peeks at the ‘agentic’ era & confronts low-quality ad experiences

January 8, 2025
Member Exclusive

Marketing Briefing: How marketers are trying to balance performance and storytelling to build the modern ‘evergreen’ brand

August 6, 2024
The Creator Economy

Why TikTok’s loss might be Instagram’s gain as Reels grows in content and audience

February 13, 2025
Member Exclusive

Media Briefing: Reddit becomes a more noticeable source of publisher traffic

June 12, 2025
Marketing on Platforms

In Graphic Detail: AI adoption increases, but U.S. consumers are still wary

August 28, 2025
The Programmatic Marketer

Amazon rebuilds its ad machine for the mass market

November 11, 2025
Digiday Programmatic Marketing Summit

Programmatic agency execs speak out on CTV transparency

December 15, 2025
Content & Commerce

Why Parker Thatch transformed its strip-mall storefront into a livestreaming studio

March 20, 2026
Member Exclusive

Media Buying Briefing: Agencies debate biggest questions over TikTok’s future

May 6, 2024
Sponsored

The case for in-flight advertising for audience engagement and retargeting

February 24, 2026
Gaming & Esports

How the owners of that ‘Dumb Ways to Die’ jingle are benefitting from its TikTok virality

February 17, 2023
Member Exclusive

Marketing Briefing: What’s on marketers’ minds — changing consumption habits, AI search ads and more — with GoDaddy CMO Fara Howard

March 18, 2025

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