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8662 Results for ‘ Marketing Strategy’

AI Revenue Generation

Inside the debate over agentic advertising and standards

January 26, 2026
Member Exclusive

Future of Marketing Briefing: Marketers confront a new kind of brand safety problem in AI video

October 24, 2025
The Business of AI

How Media By Mother’s CEO wrote a quick, noteworthy pitch using generative AI

February 12, 2025
The Programmatic Marketer

Inside The Trade Desk’s Claude-powered campaign agent

May 18, 2026
Member Exclusive

Ad Tech Briefing: Google is ruled as a monopolist for the second time in a year, but what now?

April 18, 2025
Zero-click Future

What publishers are wishing for this holiday season: End AI scraping and determine AI-powered audience value

December 22, 2025
Equality and Opportunity

LGBTQ+ publishers grapple with a Pride Month ad spend slowdown

June 24, 2025
Brands in Culture

Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.

November 18, 2022
Audio Anywhere

Podcast engagement drives brand audio spending ahead of World Cup

April 29, 2026
Member Exclusive

Media Briefing: DoubleVerify casts itself as news ally in Cannes — as scrutiny mounts

June 19, 2025
Business of TV

Amazon’s impact on the streaming ad market has opened CTV door to small business advertisers

February 27, 2025
Member Exclusive

Publisher strategies: What Forbes, Business Insider, The Guardian and others are focusing on in 2025

March 25, 2025
Sponsored

How the convergence of sports and streaming creates opportunities for platforms and advertisers

August 21, 2024

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