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6477 Results for ‘ Brand Engagement’

Evolving Agencies

As cookies fade, more agencies make bets on consumer research panels — and their first-party data

March 8, 2024
Marketing on Platforms

How Zola CMO Victoria Vaynberg has introduced a new brand to expand its audience

March 5, 2024
Beyond Ads

Pepsi and Verizon use giveaways ahead of the NFL season to court new consumers

August 9, 2023
Sponsored

Why retail media’s future depends on first-party data integration and accuracy

March 14, 2024
Marketing on Platforms

X is on the hunt for more ad dollars at its latest client council meeting

September 18, 2024
The Creator Economy

Creators fast-track efforts to rely less on platforms amid intensifying TikTok uncertainty — here’s where they’re going

January 16, 2025
Super Bowl

Here’s what else a $7M, 30-second Super Bowl budget can purchase in 2025

February 4, 2025
Agency Culture

New 4A’s CEO Justin Thomas-Copeland speaks out on hot button industry issues

May 7, 2025
The Creator Economy

TikTok quietly tests product links in posts as it looks to boost its reputation for shopping

November 25, 2024
Sponsored

How publishers reduce the risk of political ads to drive revenue

August 19, 2024
Beyond Ads

Vying for new shoppers, Bloomingdale’s joins Barbiecore boom

July 11, 2023
Sponsored

How FIFA World Cup fans engage is changing and brands are paying attention

September 28, 2022
The Creator Economy

The rise of the creator conglomerate

September 30, 2025

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