Retailers are talking a big game about technology, but the focus — at least on the surface — seems to now be on their employees.

This incongruity was on display at the National Retail Federation’s Big Show this week, where retail’s lip service for its employees is as front and center as its technology. Companies like Kroger, Target and Walmart used their time on stage to talk about innovation, including automation and robotics, but the focus was on people: How employees are benefiting from these developments and the emphasis on customer service improvements that comes with it.

  • LinkedIn Icon