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As DTC brands grow up, retail-as-a-service models are turning into a burgeoning industry. Naked Retail Group, whose core model is to open stores, then lease out space in those stores to brands, is taking it one step further.
Launched in January, has so far worked with brands including Andie Swim, They Shoes and Urban Apothecary. The group is now also offering turnkey retail services for brands’ standalone stores, working with Brooklinen and Roman on their New York pop-ups. And it’s also launching advisory services that helps get startup brands on sale in other retailers, like Bandier, Nordstrom and Topshop.