Digiday+ Member Article

Curbside pickup — the service that lets customers fill orders online and then have them delivered to their car upon store pickup — is becoming more critical for retailers competing in the Amazon age of grocery.

On Tuesday, Walmart announced a strong fourth quarter, with store sales increasing 3.6 percent over last year, the biggest pickup in over 10 years, and online sales climbing 43 percent. To stand up against online competition, Walmart has invested in faster delivery times, last-mile delivery solutions with outside partners and e-commerce initiatives and acquisitions. With customers who shop both in stores and online spending two times as much overall as customers who only shop one or the other, Walmart’s focus is on meeting them wherever is most convenient, according to CEO Doug McMillon.

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