Digiday+ Member Article

Inside a 250,000-square-foot warehouse in Secaucus, New Jersey, hundreds of staffers dry, clean and make repairs to 450,000 clothing items, shipping them out to customers across the country on a daily basis. The facility, one of the largest of its kind, is Rent the Runway’s “Dream Fulfillment Center,” and is a key component for laying the groundwork of the company’s ultimate goal: Everyone will have a subscription to fashion.

Based on its growth trajectory, Rent the Runway’s aim isn’t farfetched. The company, launched in 2009 by Jennifer Hyman and Jennifer Fleiss, is fashion’s answer to the on-the-rise sharing economy, and it’s been picking up steam by answering new needs of both consumers and brands in the digital age.

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