Everything old is new again, especially in retail. Digitally native brands are starting to look a lot like the legacy retailers they sought to disrupt. Realizing that they can’t rely on Instagram ads to grow forever, these companies expanding into physical retail, and are now considering what was once unthinkable: selling wholesale.

Meanwhile, those legacy companies are starting to look a lot like those DTC brands — incubating their own, rethinking their physical retail strategies to have more experiences and events, and taking cues from a customer-first mindset to own their own data.

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