Anna Hensel

anna@digiday.com

Member Exclusive

As the concept of a summer job changes, businesses seek to woo Gen Z

by Anna Hensel
Coronavirus Fallout

DTC brands are tightening up how much they spend on digital advertising

by Anna Hensel
Member Exclusive

The slow death of the salaried retail job

by Anna Hensel
Marketing

Six months in, Target’s third-party marketplace has added few new sellers

by Anna Hensel
Global Retail

To quadruple its international business by 2023, Lululemon takes a local approach

by Anna Hensel
Retail Revolution

Explainer: How retail brands are building fractional attribution models

by Anna Hensel
DTC Era

To acquire customers more cheaply, DTC brands are partnering up

by Anna Hensel
Member Exclusive

WTF is multi-touch attribution?

by Anna Hensel
DTC Era

As DTC brands mature, private equity takes on an increasingly important role

by Anna Hensel
DTC Era

‘Systemic issue’: The customer acquisition challenges DTC brands face go beyond cost

by Anna Hensel
Retail Revolution

P&G is investing in new categories and product innovation as Gillette falters

by Anna Hensel
Modern Retail

The case for and against the retail innovation lab

by Anna Hensel
Modern Retail

As customer fatigue sets in, subscription retailers lean on flexible terms and personalization

by Anna Hensel

Page 1 of 7
1
2
3
...
7
>