Anna Hensel

Why some DTC brands’ Amazon strategies have changed

In a crowded holiday advertising market, DTC brands are rethinking their digital strategies

‘Flying blind’: How DTC CEOs are preparing for the holidays

Fearing a holiday email onslaught, DTC startups turn to text messaging to promote sales

‘It is all DTC now’: VCs are eager to strike deals again

DTC brands are rethinking their ‘never-go-on-sale’ rule

After record sales, DTC startups are focusing on retention

What a Walmart-Microsoft bid for TikTok could mean for e-commerce

By being too customer-obsessed, DTC startups are failing their retail employees

A domino effect: How USPS delays may hurt e-commerce startups

Disruption, served one thread at a time: The weird world of DTC thoughtleader Twitter (1/23)

As headwinds emerge, DTC brands bet on early growth to carry them through the rest of the year

Why it will be hard for BigCommerce to dethrone Shopify as the DTC platform of choice