Anna Hensel

Global Retail

To quadruple its international business by 2023, Lululemon takes a local approach

Retail Revolution

Explainer: How retail brands are building fractional attribution models

DTC Era

To acquire customers more cheaply, DTC brands are partnering up

WTF is multi-touch attribution?

DTC Era

As DTC brands mature, private equity takes on an increasingly important role

DTC Era

‘Systemic issue’: The customer acquisition challenges DTC brands face go beyond cost

Retail Revolution

P&G is investing in new categories and product innovation as Gillette falters

Modern Retail

The case for and against the retail innovation lab

Modern Retail

As customer fatigue sets in, subscription retailers lean on flexible terms and personalization

Modern Retail

With b8ta, Toys ‘R’ Us is pitching a new experience to wary brand partners

Modern Retail

‘An arms race’: Retailers are running into limitations as they turn stores into fulfillment centers

Modern Retail

How DTC health care brands are plotting their growth strategies

Modern Retail

As marketplaces compete with Amazon on shipping, sellers are shouldering the burden