Anna Hensel

anna@digiday.com

Retail Revolution

Brands bet on texts to pique customers’ interest amidst digital marketing upheaval

by Anna Hensel
Member Exclusive

Despite hungry VCs, DTC brands are rethinking their fundraising approach

by Anna Hensel
Marketing on Platforms

How 2020 killed the Instagram brand

by Anna Hensel
Member Exclusive

A cautionary tale: What the FTC’s attempt to block P&G’s Billie acquisition means for CPG startups

by Anna Hensel
Member Exclusive

DTC brands are preparing for nightmare holiday shipping delays and out of stocks

by Anna Hensel
Member Exclusive

DTC brands aren’t feeling the Black Friday pressure

by Anna Hensel
Retail Revolution

Big-box retailers are changing their marketing messages to avoid a Black Friday crunch

by Anna Hensel
Member Exclusive

As its ecosystem grows, companies are becoming reliant on Shopify for more parts of their business

by Anna Hensel
Member Exclusive

How Spotify’s Megaphone acquisition could further fuel the DTC podcast advertising boom

by Anna Hensel
Member Exclusive

Vertical marketplaces are the next hot investment area as DTC brands look for more places to sell online

by Anna Hensel
Member Exclusive

‘On a lot of people’s minds right now’: DTC startups are in a holding pattern until after the election

by Anna Hensel
Content & Commerce

With a new Shopify partnership, DTC brands are bullish on TikTok once again

by Anna Hensel
Member Exclusive

‘More than a moment’: SPACs give DTC startups a potential new exit strategy

by Anna Hensel

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