Digiday+ Member Article

For Brazilian home furnishings and electronics retailer Magazine Luiza, physical stores are very much part of its future, even as it competes with online-only marketplaces.

“Human warmth is a very important component of Brazilian e-commerce,” said CEO Frederico Trajano. “I always thought physical stores were going to be there, and I didn’t want to decide for the customers [how they shop] — the customer decides when, where and how they want to make purchases.”

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