Digiday+ Member Article

Amazon announced yesterday that it’s shutting down all of its pop-up stores, as its brick-and-mortar strategy continues to evolve.

These kiosks — found in malls, Whole Foods and Kohl’s stores — were remnants of the days when Amazon didn’t have a physical retail strategy. Now, Amazon said that it will be focused on Amazon Books and its Amazon 4-star stores going forward. But that’s not all the e-commerce giant has up its sleeve in offline retail, and as a result, the trillion-dollar retailer’s budding brick-and-mortar business has begun to sprawl.

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