It was supposed to be the year of grocery.

It began when Amazon sent a shockwave through the industry in 2017 when it acquired Whole Foods and its 479 retail locations for $13.7 billion, signaling that it was getting serious about the category. Amazon was poised to finally plunge into the category, after dabbling in it up until then with Amazon Fresh and Prime Pantry, the twofold grocery offering delivering produce and perishables, and dry stock items, respectively.

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