Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others
Digiday Podcast at Cannes: What Spotify’s push into video could mean for its ad business
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Subscribe: Apple Podcasts • Spotify
We’ve made it to the halfway point of Cannes Lions, where Lee Brown, global head of ads business and platform at Spotify joins this episode of the Digiday at Cannes Podcast.
The audio streaming platform has spread its wings a bit, taking a swing at visual content, like music videos and lyrics to follow along with music content. In expanding its content offerings, it has also expanded its opportunity to take in more ad dollars. Keeping pace with the AI boom, Spotify recently announced the launch of its first AI ad format, where marketers can leverage AI for voice ads.
For the last 10 years, Spotify Beach has been a Cannes Lions staple, most notably for its concerts on the beach, featuring big-name performers like Dua Lipa or Foo Fighters. For this episode of the Digiday at Cannes Podcast, Brown talks about Spotify’s Cannes anniversary, its play for more ad dollars and becoming a main line item in advertisers’ budgets.
More in Podcasts
Why Reddit is pivoting from social platform to ‘go-to search engine,’ with COO Jennifer Wong
Reddit is blurring the lines between search and social, positioning itself as a go-to discovery engine.
Inside IAB Tech Lab’s meeting with publishers to confront the AI era
Digiday’s Sara Guaglione and Seb Joseph share their reporting on IAB Tech Lab, meeting with more than 80 publishers on AI issues.
The creator economy heat check: What’s hot (and not) for the rest of 2025
What’s in, what’s out, and who’s getting paid in the creator economy as 2025 unfolds—plus AI regulation fallout and the latest on M&A in media.