Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Digiday Podcast at Cannes: What Spotify’s push into video could mean for its ad business
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Subscribe: Apple Podcasts • Spotify
We’ve made it to the halfway point of Cannes Lions, where Lee Brown, global head of ads business and platform at Spotify joins this episode of the Digiday at Cannes Podcast.
The audio streaming platform has spread its wings a bit, taking a swing at visual content, like music videos and lyrics to follow along with music content. In expanding its content offerings, it has also expanded its opportunity to take in more ad dollars. Keeping pace with the AI boom, Spotify recently announced the launch of its first AI ad format, where marketers can leverage AI for voice ads.
For the last 10 years, Spotify Beach has been a Cannes Lions staple, most notably for its concerts on the beach, featuring big-name performers like Dua Lipa or Foo Fighters. For this episode of the Digiday at Cannes Podcast, Brown talks about Spotify’s Cannes anniversary, its play for more ad dollars and becoming a main line item in advertisers’ budgets.
More in Podcasts
How The Times is using AI to model synthetic focus groups from human audiences
The British news publisher has worked with Electric Twin to create a synthetic audience research panel based on The Times’ human reader panel.
How Kalen Allen navigates brand safety and cultural polarization in the creator economy
As the line between politics and culture becomes more blurred, creators and influencers more often find themselves caught in the crosshairs.
How creators are becoming their own networks with Night agency’s David Huntzinger
David Huntzinger of Night says the creator economy is reaching an inflection point, as YouTube experiments with dynamic ads and brands like Blue Apron take influencer marketing in-house.