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Amazon Strategies Virtual Forum
Amazon Strategies Virtual Forum

A series of presentations, workshops and talks that’ll help you navigate and survive our current crisis and the acceleration of e-commerce that has come with it. Taking place from April 20-24.

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more from Modern Retail

Modern Retail is a publication from Digiday Media covering the ins and outs of the reinvention of the retail industry and is on the frontlines of the industry’s ongoing transformation, from Amazon’s increasing influence to the combined force of the direct-to-consumer upstarts.

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Member Exclusive
As the DTC reckoning accelerates, founders turn to each other for advice and sanity

The reckoning was a while in coming. It just wasn't expected to come like this. After all, people on Twitter, that favorite platform of the direct-to-consumer startup community -- and plenty of articles on this site as well -- love to talk about one of a few things: If there's a direct-to-consumer ceiling; the best way to acquire customers, and the inevitable slowdown and burst of the DTC bubble as unprofitable businesses are due to run out of cash, with no investors left to fund them. And thanks to the coronavirus outbreak, that last one seems to have accelerated. "The coronavirus outbreak notwithstanding, there were a lot of issues that were spread out through the rest of the DTC ecosystem going into the first-quarter of this year," said Jeremy Cai, CEO of Italic, which sells luxury bedding and handbags. "I feel like we are settling into a new normal in many ways of being conservative," he said.

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Member Exclusive
As the DTC reckoning accelerates, founders turn to each other for advice and sanity

The reckoning was a while in coming. It just wasn't expected to come like this. After all, people on Twitter, that favorite platform of the direct-to-consumer startup community -- and plenty of articles on this site as well -- love to talk about one of a few things: If there's a direct-to-consumer ceiling; the best way to acquire customers, and the inevitable slowdown and burst of the DTC bubble as unprofitable businesses are due to run out of cash, with no investors left to fund them. And thanks to the coronavirus outbreak, that last one seems to have accelerated. "The coronavirus outbreak notwithstanding, there were a lot of issues that were spread out through the rest of the DTC ecosystem going into the first-quarter of this year," said Jeremy Cai, CEO of Italic, which sells luxury bedding and handbags. "I feel like we are settling into a new normal in many ways of being conservative," he said.

more from Glossy

Glossy is a publication from Digiday Media covering how fashion, luxury and beauty industries are being disrupted by digital media and technology.

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Beauty
Wellness brands grapple with advertising during coronavirus

According to Facebook’s ad library, which shows what ads are running across Facebook, Messenger, Instagram and Facebook's audience network, several brands started to advertise products related to the immune system in March as the pandemic began to rapidly spread in the U.S.

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Beauty
Wellness brands grapple with advertising during coronavirus

According to Facebook’s ad library, which shows what ads are running across Facebook, Messenger, Instagram and Facebook's audience network, several brands started to advertise products related to the immune system in March as the pandemic began to rapidly spread in the U.S.