Digiday+ Member Exclusives
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Media Buying Briefing: The upfront is still not done — why and who’s benefiting from it
Although it’s happened before, it’s not usual for an upfront to linger this long. But then again, nothing feels usual anymore in the media landscape.
July 28, 2025 -
Media Briefing: New AI-focused roles signal an evolution of AI strategy at news publishers
New promotions to AI-focused roles at The Washington Post and Forbes signal a turning point in how publishers view and operationalize AI.
July 24, 2025 -
Future of TV Briefing: CTV ad buyers say ‘the math isn’t mathing’ with sell-side shadiness, ad tech fees
This week’s Future of TV Briefing recaps what brand and agency executives had to say behind closed doors at last week’s CTV Advertising Strategies event in New York City.
July 23, 2025 -
Digiday+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram
Digiday’s 2025 Influencer Index measures the impact influencers have on consumers’ purchasing behaviors. This first installment looks specifically at Instagram.
July 23, 2025 -
Ad Tech Briefing: The Trade Desk’s S&P 500 debut over AppLovin’s highlights lingering issues around maturity
While S&P 500 selection criteria is nuanced, the snub of a peer with a much larger market capitalization warrants questions.
July 22, 2025 -
Media Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?
Most buyers agree that streaming now attracts at least half of all upfront ad dollars, and there are a few reasons for it.
July 21, 2025 -
Digiday+ Research: Publishers identify the top trends among Gen Z readers
Gen Z makes up a very small percentage of publishers' readership, but those Gen Z audience members are consuming their news anytime, anywhere.
July 17, 2025 -
Media Briefing: AI is the new middleman, and it’s coming for the browser
The rise of the AI browser war could accelerate the decline of publishers' search traffic and the push to get paid by AI companies.
July 17, 2025