Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut 

Omnicom’s acquisition of IPG is only a few weeks old, but its combined offer to the market will soon be put to the test as it meets with consultants. 

Future of Marketing Briefing: Why ‘just good enough’ is generative AI’s real threat to marketers

When characters and mascots are allowed to live inside generative systems, they stop being event-based and start becoming environmental.

Media Briefing: The top trends in the media industry for 2025

This week’s Media Briefing takes a look at the top trends from 2025, from digital advertising revenue performance to AI licensing deals.

Future of TV Briefing: How the future of TV shaped up in 2025

This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2025.

Ad Tech Briefing: How the experts predict digital ad spend will pan out in 2026

Advertisers are placing greater emphasis on price and performance, often at the expense of transparency and control.

Media Buying Briefing: How the 4As’ Justin Thomas-Copeland is updating the org’s mission

The veteran of many agencies is trying to refit the industry association to service an industry he sees undergoing a rebirth.

Pitch deck: How Amazon is recasting Twitch as a core part of its CTV pitch

Amazon is positioning Twitch as a defining asset in its CTV ambitions.

Digiday+ Research: Publishers’ growing focus on video doesn’t translate to social platforms

Major publishers have made recent investments in vertical video, but that shift is not carrying over to social media platforms.