Ad Tech Briefing: Platforms’ measurement transparency moves into view

Zefr plans to make viewability free to advertisers in the industry’s walled gardens amid growing calls for more thorough verification.

Media Buying Briefing: Overheard at DPMS — How agencies grapple with AI in programmatic

The conversation at the Programmatic Marketing Summit highlighted the confusion and complexity surrounding the intersection of programmatic advertising and agentic AI.

Future of Marketing Briefing: AI confuses marketers but their own uncertainty runs deeper

That was the undercurrent at this week’s Digiday Programmatic Marketing Summit in New Orleans. 

Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others

Digiday’s third annual Subscription Index examines and measures publishers’ subscription strategies to identify common approaches and key tactics among Bloomberg, The New York Times, Vox and others.

Media Briefing: Publishers turn to vertical video to compete with creators and grow ad revenue in 2026

Publishers add vertical video feeds to their sites to boost engagement, attract video ad spend and compete with news creators.

Future of TV Briefing: The streaming ad upfront trends, programmatic priorities revealed in Q3 2025 earnings reports

This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings report indicate about the state of the streaming ad market.

Ad Tech Briefing: The Programmatic Governance Council is a bid to reset power dynamics

As tensions over TID and GPID peak, Tech Lab is convening a council to hash out commercial ground rules.

Digiday+ Research: Where publisher revenue stands with ads, video, content licensing and subscriptions

Digiday+ Research conducted a survey among nearly 40 publisher professionals in Q3. Here is what they had to say about their different revenue sources.