Future of Marketing Briefing: L’Oréal builds the data backbone to its creator marketing

L'Oréal's is building a data layer beneath its creator economy push.

Media Briefing: Why some publishers are flipping their position on whether to block AI bots

Some publishers that blocked all AI bots are rethinking their stance, as AI platform traffic raises new monetization and access trade-offs.

Future of TV Briefing: The ad product OpenAI should introduce in Sora (I’m sorry)

This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators.

Digiday+ Research: 5 charts on the state of retail media

Brands are boosting their retail media spending as networks drive sales and customer growth, according to new research from Modern Retail.

Ad Tech Briefing: Inside The Trade Desk’s POV on the future of open internet monetization

Sincera co-founder Mike O’Sullivan is hopeful that a GAM breakup can rejuvenate publishers’ yield-management prospects.

Media Buying Briefing: The 5 industry themes we’ll discuss at this week’s Media Buying Summit

From the frenetic pace of consolidation taking place mainly across independents to the constant win-and-lose battle for clients, there’s been so small amount of change impacting the industry

Future of Marketing Briefing: Sora’s promise — and peril — for the creator economy

Yes, this is another Sora story. But this one’s less about the tech and more about what it’s doing to the people behind it

Media Briefing: From blocking to licensing, publishers inch toward leverage with AI

There are new levers for publishers to test in the AI era. While they're still far from holding the upper hand, compared to a year ago, the outlook no longer looks quite so bleak.