Future of Marketing Briefing: AI’s branding problem is why marketers keep it off the label

The reputational downside is clearer than the branding upside, which makes discretion the safer strategy.

Media Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplaces

Amazon plans an AI content marketplace to join Microsoft's efforts and pay publishers — but it relies on AI com stop scraping for free.

Digiday+ Research: Dow Jones, Business Insider and other publishers on AI-driven search

This report explores how publishers are navigating search as AI reshapes how people access information and how publishers monetize content.

Future of TV Briefing: CTV identity matches are usually wrong

This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%.

Ad Tech Briefing: Publishers are turning to AI-powered mathmen, but can it trump political machinations?

New ad verification and measurement techniques will have to turnover the 'i just don't want to get fired' mindset.

Media Buying Briefing: Why is Wall Street punishing Publicis – and maybe other holdcos?

Is it possible that Wall Street doesn't understand the value of a holding company anymore – or at least is missing the intangibles?

Future of Marketing Briefing: The word ‘agency’ is costing the ad giants

What’s tripping up the holdcos isn’t just economics or technology. It’s semiotics. 

Media Briefing: A solid Q4 gives publishers breathing room as they build revenue beyond search

Q4 gave publishers a win — but as ad dollars return, AI-driven discovery shifts mean growth in 2026 will hinge on relevance, not reach.