Media Briefing: In the AI era, subscribers are the real prize — and the Telegraph proves it

In an era where AI is eroding referral traffic and third-party distribution, a subscriber who pays directly has become the most valuable reader a publisher can own. Springer just bought over a million of them.  

Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision

This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs.

Ad Tech Briefing: Embattled, embittered and determined

Company executives come out swinging as the markets issue their judgements on Wall Street pitches.

Media Buying Briefing: Overheard at DMBS Spring 2026: AI from the top to the bottom of agencies

The Town Halls revealed the most about the challenges and solutions media agencies face with integrating AI systems and processes into workflows

Future of Marketing Briefing: Epsilon’s quiet bet against the LLM gold rush

In advertising’s AI race, Epsilon says the winners won’t pick one mode. They’ll orchestrate many.

Pitch deck: How ChatGPT ads are being sold to Criteo advertisers

OpenAI has the ad inventory. Criteo has relationships with advertisers. Here’s how they’re using them.

Media Briefing: As AI search grows, a cottage industry of GEO vendors is booming

A wave of new GEO vendors promises improving visibility in AI-generated search, though some question how effective the services really are.

Future of TV Briefing: How Paramount’s and Warner Bros. Discovery’s ad tech stacks stack up

This week’s Future of TV Briefing breaks down Paramount’s and Warner Bros. Discovery’s ad tech stacks now that the companies seem set (finally) to combine.