Ad Tech Briefing: Agentic AI, interoperability and control dominate Cannes Lions announcements

All the Cannes-related ad tech announcements you’ll need to appear informed.

Future of Marketing Briefing: Soccer doesn’t need better marketing, just better marketers

A sport that moves culture, marketed by people who monitor it.

Media Briefing: The new World Cup SEO playbook: What’s in and what’s out

The World Cup is no longer a guaranteed search traffic bonanza, pushing publishers to rethink SEO and audience strategies.

Future of TV Briefing: Fox finds its programmatic identify in Roku

This week’s Future of TV Briefing looks at how Fox’s acquisition of Roku bolsters the former’s streaming — specifically, programmatic streaming — advertising business.

Ad Tech Briefing: The shifting tides behind Publicis and The Trade Desk’s détente

Plus, the five key questions marketers have to ask about AI platform pitches.

Media Buying Briefing: Breaking down Coca-Cola’s campaign blitz with an eye toward its review

Reading the tea leaves of Coca-Cola’s recent campaigns (and their media spending) reveals its priorities ahead of a huge media and data account review.

Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated

The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.

Media Briefing: Publishers put premium video behind the paywall to sell subscriptions

The Wall Street Journal, Fortune and Bloomberg test putting video behind the paywall to drive and retain subscriptions.