Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?

Without the element of surprise or excellent storytelling, much of the Super Bowl advertising won’t be remembered long after Sunday’s airing.

Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead

Any client that isn’t a multinational advertiser spending at least half a billion in media spend is unlikely to get the attention it will want from the holdcos — a truth that has independents and smaller holdcos licking their chops at what they hope will be a windfall of client defectors.

Digiday+ Research: Agencies carry worry about client budgets into 2025, but optimism is still strong

Agencies are overwhelmingly concerned about client budgets in 2025, but they're also optimistic that it will be a good year overall.

Media Briefing: Some podcast execs are not won over by Spotify’s video efforts yet

Some podcast execs expanding their video production efforts aren't won over by Spotify’s push into video podcasts yet, due in part to growth they're seeing on YouTube.

Future of TV Briefing: Separating signal from noise when it comes to CTV advertising’s content signal complaints

This week’s Future of TV Briefing looks at how noisy content signals are confounding CTV’s contextual advertising opportunity and what makes the situation even more confounding.

Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year

The approach marketers seem to be taking for the Super Bowl this year is to return to a classic approach: brands as entertainers.

Media Buying Briefing: Mile Marker forms out of the union of two shops with similar goals but different skill sets

PlusMedia, a direct response agency, and Cage Point, an omnichannel media agency, are merging to form Mile Marker, a media agency that specializes in middle-market brands.

Digiday+ Research: Half of marketers say ad spend will grow this year

Marketers have big expectations for ad spend this year — just short of half of marketer pros said they agree advertisers will spend more in 2025.