Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers have worked to find the right fit for AI tools, and found that generative AI lends itself better to journalism than predictive AI.

Ad Tech Briefing: The Trade Desk’s ‘changing of the guard’ and a ‘sign of the times’

So many exits, so much confusion in a buyer's market.

Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts

As the Newfronts try to show off better tools, content and measurement, the broader upfront market is trying to stay the course in the face of economic uncertainty.

How did Nike’s embattled heritage brand Converse reach a 15-year revenue low?

The last few years have seen Converse continue to underperform compared to the rest of Nike’s portfolio.

Future of Marketing Briefing: The ad industry has an AI label problem

People no longer trust what they see, and the ad industry hasn’t agreed on what honesty looks like in response.

Media Briefing: Another AI threat emerges for publishers: the third-party scraper

A growing network of third-party web scrapers is fueling an AI content licensing market, where publisher content is scraped and sold.

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Publishers increasingly embed AI tools into daily functions, especially streamlining tasks and improving the audience experience.

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

This week’s Future of TV Briefing looks at the rare practice of YouTube channels offering TV-style make-goods to sponsors as TV-style shows become more commonplace.