Media Buying Briefing: iProspect adds brand-building powers to its performance reputation

The Dentsu media agency's three new leaders bring broader more traditional chops to widen out the agency’s ability to deliver up and down the funnel for its clients.

Digiday+ Research: TikTok usage and spend fall as U.S. ban looms

Brands' TikTok usage and — more importantly — their marketing spend have both fallen off as of the first quarter of this year.

Media Briefing: Publishers see Apple News+ as a stable revenue stream amid ‘volatile’ referral traffic

Apple News+ is a growing source of audience and revenue, according to publishers including The Atlantic, Dotdash Meredith and Newsweek.

Future of TV Briefing: Hulu’s Oscars live stream should be a wake-up call for the streaming industry

This week’s Future of TV Briefing looks at how Hulu’s error-prone Oscar live stream exemplifies the development that streaming still needs to undergo to usurp traditional TV.

Marketing Briefing: How the desire for cultural relevance is changing marketers’ planning cycles

Culture is ever changing, ephemeral and impossible to predict — and yet, today’s marketers are more beholden to the cultural zeitgeist than ever.

Media Buying Briefing: WPP and Stagwell offer a tale of two outlooks

WPP and Stagwell painted considerably different portraits of the future in the guidance they offered for the rest of 2025.

Media Briefing: Publishers use standalone newsletter subscriptions to convert more readers

Publishers like Bloomberg, the FT, Axios and The Ankler are using different kinds of standalone newsletter subscriptions to grow revenue and convert readers around popular products.

Future of TV Briefing: Sports is becoming a bigger part of streaming services’ programming libraries

This week’s Future of TV Briefing looks at the rise in sports-related content across streaming services as ESPN surrenders some sports rights.