Publishers give micropayments a new look to appeal to casual readers

Only around 5 percent of a site's readers will become subscribers, but around 40 percent of people are willing to pay a daily fee for content, studies show.

Digiday Research: Tracking capabilities and ‘walled gardens’ are stifling attribution measurement

Forty-five percent of programmatic marketers say they lack the tracking capabilities necessary to effectively measure digital attribution according to a Digiday survey.

Video Briefing: More details emerge about Jeffrey Katzenberg’s $1 billion mobile video bet

Katzenberg has $1 billion and the support of major entertainment studios to build a subscription mobile video streaming platform.

Retail Briefing: The case against pop-up stores

The pop-up bubble may be about to burst.

How The New York Times is encouraging binge-watching of its short-form videos

The New York Times wants more people to watch its videos and spend more time per session with those videos.

Digiday Research: Publishers’ online stores lack personalization

Only 32 percent of publishers with online stores say their able to personalize them using data on consumer behavior.

Publishers Clearing House is surviving the ad duopoly by selling engagement

To keep people engaged, the sweepstakes company is going big on social, creating a mobile app and weekly Facebook show.

Digiday+ Deep Dive podcast: The fire sale of AwesomenessTV

Times were good for AwesomenessTV in the fall of 2015 but then, Verizon decided to get out of the media business.