The open web isn't dead, but it is changing shape. Publishers are trading search-driven scale for stronger brands and diversified audiences.

As the retail media landscape continues to evolve, marketers are rethinking where they invest, how they measure success and which retail media networks deserve a larger share of budget.

This week’s Future of TV Briefing looks at how agencies are sorting out which teams take the lead for buying YouTube Shorts ads.

As OpenAI accelerates its ad ambitions, efforts to establish common measurement standards become more urgent.

WPP is feeling the heat from several directions in courts of law. But will clients actually care, or think of leaving? Possibly not.

The markets have the vaunted apparel brand in last place. But to understand why it’s lagging, and the hurdles in the way of recovery, marketers should ignore hobby horse explanations.

A wave of startups is racing to solve AI ad measurement and attribution as publishers and advertisers experiment with serving ads to agents.

This week’s Future of TV Briefing looks at advertisers’ spending on YouTube Shorts inventory as the platform raises the revenue-sharing threshold for creators.