This week’s Future of TV Briefing looks at how Fox’s acquisition of Roku bolsters the former’s streaming — specifically, programmatic streaming — advertising business.

Reading the tea leaves of Coca-Cola’s recent campaigns (and their media spending) reveals its priorities ahead of a huge media and data account review.

The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.

The Wall Street Journal, Fortune and Bloomberg test putting video behind the paywall to drive and retain subscriptions.

For all the chatter about AI’s impact on marketing workflows and outputs, most marketers have yet to embrace the technology for social media and retail media, according to a Digiday+ Research survey.

This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts.

Agencies and marketers are rethinking identity infrastructure, and there are a few ways forward. 

The upfront has begun to move, and sports is leading the way, but budgets are getting tighter as the buying season progresses.