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Digiday+ Member Exclusives
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Digiday Research: 78 percent of brands will grow Facebook ad spendingAt the Digiday Marketing Summit in December, industry executives from major U.S. brands discussed the top platforms for social marketing spend.
January 26, 2018 -
The Rundown: The pivot to TV isn’t easyIn this week’s Rundown, we examine why digital publishers may not find quick profits in TV.
January 24, 2018 -
Digiday Research: 76 percent of brands are avoiding TrumpDigiday surveyed brands' marketing executives to see how they thought brands should approach marketing around politics, Trump and causes.
January 24, 2018 -
Digiday Research: Brand marketers see more potential in AI than other technologiesBrand marketers believe artificial intelligence will have a greater impact on marketing than augmented reality or virtual reality.
January 22, 2018 -
Digiday Research: Digital publishers flock to OTTAt the Digiday Video Anywhere Summit, Digiday sat down with industry leaders to discuss the growing importance of over-the-top video.
January 19, 2018 -
Digiday Research: Are publishers making money from Facebook video?Digiday Research talked with publishers to understand their strategies for monetizing content of Facebook.
January 17, 2018 -
The Rundown: Publishing in a post-Facebook worldIn this week’s Rundown, publishers of all stripes are coming to grips with Facebook’s major news feed changes.
January 17, 2018 -
Digiday Research: Publishers warm to GDPR benefitsMarketers expect the GDPR to improve the quality of data collected from consumers.
January 15, 2018