Digiday Research: Programmatic TV is still 1 or 2 years away

Digiday research looked into the future of TV and found that the majority expect it to be a viable advertising channel within the next year or two.

Digiday Research: HBO Now tops TV Networks with OTT services

Digiday research surveyed over 60 executives and found that HBO Now was the TV network doing OTT best and the YouTube TV was the online service with the most promise.

Digiday Research poll: 8 in 10 don’t think Facebook Watch will challenge YouTube

Digiday surveyed Digiday+ subscribers and found that the majority don't believe Facebook Watch can compete with YouTube in online video.

The Rundown: CMOs grapple for leverage vs. platforms

In this week’s Rundown: CMOs turn into politicians in an attempt to claw back leverage, Facebook expands its subscription support for publishers, and more.

Digiday Research: Third-party data is a big problem in digital ad campaigns

Digiday's research found that unreliable third-party data was the most challenging aspect of using data in digital campaigns.

Digiday Research: 56 percent of brands plan to move more marketing in-house

Digiday surveyed brand executives and found that over half are planning to conduct more of their marketing internally.

Digiday Research: Publishers lag in understanding header bidding

Digiday Research polled publishing executives, and most admitted they could improve their knowledge about header bidding auction models.

The Rundown: Vice is a headwind for digital media hopefuls

In this week’s Rundown: Distributed media still isn't pulling in big bucks for publishers, and why Vice Media's revenue woes could be a setback for digital media hopefuls.