Digiday+ Member Exclusives
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Digiday Research: Marketers don’t understand AI wellOn a letter grade scale from A to F, marketers surveyed by Digiday rate their company's understanding of artificial intelligence as a C.
May 4, 2018 -
The Rundown: Panic creeps in at publishersPublishers are putting on a brave face, but behind closed doors, their staffers are painting pictures of creeping panic and a perceived lack of direction.
May 3, 2018 -
Digiday Research: Marketers’ transparency fears are leading to renegotiated contractsThirty percent of media buyers surveyed by Digiday said they have had a client renegotiate a contract due to transparency concerns.
May 2, 2018 -
Digiday Research: Voice is a low priority for marketersOver 40 percent of companies surveyed by Digiday said they're developing technologies to enable voice marketing.
April 30, 2018 -
Digiday+ Deep Dive podcast: Snapchat’s unskippable video adsDigiday editors Lucia Moses and Sahil Patel unpack Snapchat's plans for unskippable video ads, and the company's push to include more Snapchat personalities in the videos publishers are producing for its app.
April 27, 2018 -
Digiday Research: Nearly 40 percent of retailers have a subscription productThirty-nine percent of retailers surveyed by Digiday said they offered a subscription service.
April 27, 2018 -
The Rundown: The pivot to paidA sea change is happening in publishing, as media reaches the acceptance phase of the duopoly’s stranglehold on advertising.
April 26, 2018 -
Digiday Research: Amazon dominates digital retail mediaSixty-three percent of media buyers run campaigns on Amazon, according to a Digiday survey.
April 25, 2018