Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Digiday+ Member Exclusives
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Digiday Research: Publishers look to branded content and video to grow revenuesMost publishers expect video advertising and branded content revenues to grow, but less than half believe display advertising revenues will increase.
April 18, 2018 -
Digiday Research: Where publishers get their revenuesThe only revenue sources that the majority of publishers monetizes are display advertising, video advertising and branded content.
April 16, 2018 -
Digiday Research: Brands are relying less on retailersRetailers are now less likely to make most of their sales from department stores, according to Digiday's research.
April 13, 2018 -
The Rundown: Google AMP has short-term appeal but potential long-term costsPublishers, still smarting from blows inflicted by Facebook and its ever-changing news feed, have found some comfort in the warm embrace of Google.
April 12, 2018 -
Digiday Research: Transparency and campaign performance are media buyers’ top concernsMedia buyers were most concerned about ensuring campaign performance, transparency in media buying and brands moving marketing in-house.
April 11, 2018 -
Digiday Research poll: Cambridge Analytica fallout could change online advertisingDigiday+ members believe the General Data Protection Regulation will affect online advertising more than the Facebook-Cambridge Analytica scandal will.
April 9, 2018 -
Digiday Research: Brand-safety concerns haven’t made it harder to monetize contentOver half of U.S. and European publishers surveyed by Digiday said brand-safety concerns don't affect their ability to monetize quality journalism.
April 6, 2018 -
The Rundown: Publishers are excited by Apple News, but bound to be disappointedApple's enthusiasm for privacy could boost its hardware business, but it's a bad sign for publishers expecting it to help them drive meaningful ad revenue.
April 5, 2018