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Digiday research: Agencies worry about stretched payment terms
Last month, we gathered some of the agency industry’s biggest names in Nashville, Tennessee, for the Digiday Agency Summit, where they discussed the gripes, challenges and opportunities for the advertising agency industry.
April 10, 2017 -
Amazon is taking on Google and Facebook for ad tech dominance
"Amazon's penetration of most areas is frightening, if not terrifying to some."
April 10, 2017 -
Third-party measurement is no magic bullet
Clients using third-party measurement services have trouble differentiating between their wide variance in outcomes and making sense of their research methods.
April 7, 2017 -
Inside China’s triopoly: How Baidu, Tencent and Alibaba dominate the market
Baidu, Alibaba and Tencent have collected terabytes of information about consumers China. They are so dominant over there that they are widely known as “BAT.”
April 5, 2017 -
An optimistic view of media’s future
All hope is not lost for media in the age of duopoly.
April 4, 2017 -
Will the duopoly face government intervention?
Some say Facebook and Google should be regulated, but a lack of appetite for intervention and more pressing priorities in D.C. are on the duopoly's side.
April 3, 2017 -
Starrr gazing: A day in the life of a male beauty influencer
A day in the life of male beauty influencer Patrick Starrr, from his recent trip to New York City for the New York Fashion Week in February 2017.
March 31, 2017 -
Back to Basics: Laura Brown takes an unexpected approach as InStyle EIC
Though just six months into her role of editor-in-chief of InStyle, Laura Brown has already made her mark.
March 30, 2017