Digiday Research: Publishers lag in understanding header bidding

Digiday Research polled publishing executives, and most admitted they could improve their knowledge about header bidding auction models.

The Rundown: Vice is a headwind for digital media hopefuls

In this week’s Rundown: Distributed media still isn't pulling in big bucks for publishers, and why Vice Media's revenue woes could be a setback for digital media hopefuls.

Digiday Research poll: Facebook’s algorithm change isn’t all bad for publishers

Digiday Research conducted an online survey to see if Facebook's news feed algorithm would help or hurt publishers.

Digiday Research: Communication is at the heart of media transparency problems

Digiday's research found 71 percent of respondents don't believe ads.txt will resolve ad fraud.

Digiday Research: Media buyers question quality of addressable TV targeting

Seventy-five percent of Digiday's survey respondents don't believe that addressable TV will replace digital advertising.

The Rundown: Tough times for publishers

In this week’s Rundown: A challenging year lies ahead for online publishers, and just how big can Amazon's ad business really get?

Digiday Research: Only 16 percent of brands say brand safety is a major concern

Digiday surveyed brands' marketers and found they were three times more likely to view campaign performance as a major concern than brand safety.

Digiday Research: Advertisers are divided over branded content efficacy

Digiday's research found that marketers are divided on the effectiveness of branded content and struggle to produce enough content.