Publishers Clearing House is surviving the ad duopoly by selling engagement

To keep people engaged, the sweepstakes company is going big on social, creating a mobile app and weekly Facebook show.

Digiday+ Deep Dive podcast: The fire sale of AwesomenessTV

Times were good for AwesomenessTV in the fall of 2015 but then, Verizon decided to get out of the media business.

Digiday Research: As video audiences swell, creation of dedicated apps has leveled off

The number of companies creating dedicated video apps has slowed

PBS Digital Studios turns to YouTube while waiting for Facebook revenue

PBS Digital Studios has produced its first original show exclusively for Facebook, but it plans to distribute it on YouTube starting with the second season.

The Rundown: Conspiracy peddlers and their digital enablers

It's not just Facebook and YouTube. There are plenty of lesser-known companies that enable -- and profit from -- fringe content.

Facebook is stepping up its brand-safety controls for news-feed video

Facebook has been pitching in-stream video ads for a while, but its brand-safety safeguards have been lacking in advertisers' view.

Cost efficiencies are driving media buying in-house

A growing number of companies are now taking some media buying functions in-house amid a prevailing sense of distrust and a lack of transparency in digital ad buying. According to marketers surveyed by Digiday, however, the primary motivation for going in-house isn’t increased transparency or trust, but the prospect of greater cost efficiencies. Only 21 percent of marketers […]

Digiday Research: Cost efficiencies are driving media buying in-house

Fifty percent of marketers say companies are taking media buying in-house to save money.