Digiday Research: Marketers diversify content marketing formats

The number of marketers using written articles for the majority of the content marketing purposes has declined by more than half in the past year.

Video Briefing: Netflix isn’t embracing ads because it doesn’t need to (right now)

Repeat after me: Netflix is not going to include ads anytime soon.

‘A kinder, gentler Amazon’: eBay tries to charm small businesses

EBay is expanding its Retail Revival program to more small cities.

Digiday Research: European publishers bet on their own properties for video

Fifty-six percent of European publishers say the core focus of their video distribution strategy is their owned sites compared to 34 percent who focus on social platforms.

Digiday Research: Marketers say audience-targeting capabilities are improving

Forty-four percent of marketers in a Digiday survey say they're satisfied with their companies ability to target audiences at scale.

The Rundown: The home page is back. Again.

For digital publishers, the home page is back in vogue as Facebook sends less traffic.

How Harvard Business Review uses digital to grow its print subscriber base

A premium newsletter product, more content behind the paywall, and revamped digital marketing helped increase subscriptions in 2018.

Digiday Research: Social media platforms are losing traction with content marketers

Just under half of marketers say that social media platforms are their preferred channel for content marketing campaigns.