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Digiday Research: Talent is the biggest obstacle to bringing media buying in-house
Hiring talent was the most common issue European marketers reported when attempting to bring media buying in-house.
May 16, 2018 -
Digiday Research: 58 percent of publishers plan to produce more long-form video
Over half of publishers surveyed by Digiday expect to increase their production of content for over-the-top and linear TV platforms in the coming year.
May 14, 2018 -
Digiday Research: European marketers see GDPR hurting audience targeting
Less than half of European marketers surveyed by Digiday said they're satisfied with their ability to target audiences at scale.
May 11, 2018 -
The Rundown: Paywall pains
2018 is turning into the year of the paywall. But at some point, publishers will start bumping into each other.
May 10, 2018 -
Digiday Research: Publishers say Google’s ad blocker will improve user experience
Over half of publishers surveyed by Digiday said Google's ad blocker will positively affect user experience.
May 9, 2018 -
Digiday Research: Marketers struggle with AI, but are bullish on its use
At the Digiday AI Marketing Summit last month in Santa Barbara, California, marketers discussed how their companies use artificial intelligence.
May 7, 2018 -
Digiday Research: Marketers don’t understand AI well
On a letter grade scale from A to F, marketers surveyed by Digiday rate their company's understanding of artificial intelligence as a C.
May 4, 2018 -
The Rundown: Panic creeps in at publishers
Publishers are putting on a brave face, but behind closed doors, their staffers are painting pictures of creeping panic and a perceived lack of direction.
May 3, 2018