Digiday Research: Marketers say audience-targeting capabilities are improving

Forty-four percent of marketers in a Digiday survey say they're satisfied with their companies ability to target audiences at scale.

The Rundown: The home page is back. Again.

For digital publishers, the home page is back in vogue as Facebook sends less traffic.

How Harvard Business Review uses digital to grow its print subscriber base

A premium newsletter product, more content behind the paywall, and revamped digital marketing helped increase subscriptions in 2018.

Digiday Research: Social media platforms are losing traction with content marketers

Just under half of marketers say that social media platforms are their preferred channel for content marketing campaigns.

Retail briefing: Retailers are turning employees into influencers

Everyone's an influencer now, including store associates.

Video Briefing: Disney’s streaming ambitions will dent an existing, lucrative revenue stream

Disney's upcoming streaming service is a top priority, but it will also see the company lose out on billions through its film and TV licensing business.

Digiday+ Deep Dive podcast: Publishers play it safe with new investments in video

The Digiday+ Deep Dive is a new podcast available exclusively to Digiday+ members. Digiday editors discuss the week’s biggest stories, and offer a glimpse into what’s being talked about in the newsroom.  This week, Digiday senior reporter Sahil Patel joins Digiday+ managing director Jack Marshall to discuss how digital publishers are turning to outside partners to […]

DSPs grapple with whether to bid on impressions with no GDPR consent signals

Experts are predicting that, in time, the value of an ad impression will fluctuate depending on whether there is user consent information attached to it.