Digiday+ Member Article

“Big brands fund terror” splashed the front page of the Times of London on Feb. 9, 2017. Brands were unwittingly having their ads shown against terrorist-made YouTube videos, and the major media outlets jumped in on the investigation. A few weeks later, P&G chose to stop spending on YouTube. That summer at a conference, P&G marketing chief Marc Pritchard said, “We simply will not accept or take the chance that our ads are associated with violence, bigotry or hate,” and announced that P&G would pull ads until the problem was solved.

In April 2018, P&G returned to YouTube — where just the day before its return, CNN reported that 300 advertisers were still funding accounts that had videos of extremism, child abuse and more.

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