Marketing 2019: The year of consolidation arrives in force

Following a year where agency brands have been hammered, big tech players continue to gain more control, and marketers continue to tighten their belts.

Ghosting: As Snap’s stock collapses and more users go to Instagram, advertisers and publishers share what’s left of Snapchat

Not all has vanished at Snapchat. More media companies are publishing on the app, and more advertisers are experimenting with new formats.

In 2019, the streaming video war will begin

Disney, HBO and Apple are getting ready to duke it out with Netflix and Amazon.

Digiday Research: Media buyers will grow spending in private marketplaces over open exchanges

Despite challenges around scalability to PMPs, 62 percent of media buyers surveyed by Digiday plan to increase their spending in them in 2019.

Digital media’s rough 2018 creates uncertainty for 2019

For many in digital media, the wrenching change, while unfortunate, was a needed reckoning.

How a wave of consolidation could hit publishers in 2019

M&A activity in media is expected to be lively in 2019. But publishers hoping to get acquired in a scale play shouldn't hold their breath.

‘It’s not just about 30-second spots’: Insights from the Digiday Video Marketing Summit

Agency and brand marketing executives gathered in Nashville at the first Digiday Video Marketing Summit to discuss the evolution of video advertising, sponsorships and branded content.

The newest must-have for diversifying publishers: product labs

Publishers are trying to turn their creative studios, audience data and editorial intel into raw material they can use to launch new consumer brands.