Digiday+ Member Article

Amazon has been known to prioritize its own private label brands within search results and ad products, but it’s also giving that same special treatment to name brands that have product lines that are exclusive to the e-commerce giant.

For companies selling Amazon-exclusive brands, along with onboarding support and performance-tracking tools, Amazon is promoting these brands in carousel ad products that come in up in search results for competing brands as well as in ads on product pages, according to analysts and marketers at these exclusive brands.

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