The intent of the General Data Protection Regulation was to restore people’s online information to them. Under GDPR, businesses must ask consumers to opt in to sharing their data to process it for services like advertising.

One common complaint from companies is that if they provide more than one service, they have to get people to opt in separately to each one instead of bundling the consent process into one opt-in. For example, users must opt in to sharing their data with each Facebook product, including Facebook, Watch, Messenger and WhatsApp. GDPR prohibits bundling consent requests, but that isn’t stopping companies from doing it. At the Digiday Hot Topic UK: GDPR event in May, which occurred before the law took effect on May 25, half of the 22 companies surveyed by Digiday indicated they planned on bundling their consent requests.

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